6sides Marketing

Roofing Is.. Campaign Branding

NWiR created a year-long campaign to showcase National Women in Roofing as an inclusive organization with membership open to everyone in the roofing community. Collaborating with the executive board, I developed cohesive branding around the slogan "Roofing Is…" that carried through all digital, print, and event marketing campaigns. The effort started with teaser promotions for the 2021 NWiR Day and continued throughout 2021 and 2022.