6sides Marketing

The Property Drone Consortium sends a text-heavy newsletter out each week to subscribers. They wanted to align the newsletter to their visual style. I created a template in MailChimp that utilized graphics, colors and fonts to reflect their brand.

We then created an additional template that would serve for announcements, utilizing photos and call to action buttons.

Part of my role at RoofersCoffeeShop,.com was to create digital graphics and landing pages for advertisers. Making sure the digital ad and the landing page graphics visually aligned is part of best practices to increase conversion rates.

I worked with the construction vertical marketing manager to create the design for the EagleView e-newsletter, geared toward contractors.

I created and delivered the mockup in PhotoShop, working with the developer to adjust fonts and images. I was conscious of responsiveness and how the email would work in desktop and mobile email clients.

I developed the visuals to communicate the partnership with EagleView and GAF. I wrote initial copy and worked with the copywriting team to tweak.

I worked with developers at EagleView to design emails that they would custom code. I would deliver the PhotoShop files and work with them to tweak fonts and images. I always design with responsiveness in mind and would cross check with developers to ensure that emails rendered correctly across platforms.

With two companies merging, EagleView and PIctometry decided to also merge websites. The first site together needed to address two different approaches to sales and provide a smooth transition for current customers.

Marketing, design and the UX team all collaborated with each other and with leadership among the 8 verticals between both of the companies to create the new site.

I worked with the UX team and developers to develop the digital style guide and patterns for the site. I also developed comps, created sized graphics, art directed photo choices and made recommendations on call to action placement.

The Technology & Manufacturing Association created a digital display ad campaign to run through Google Display ads and Spotify.

I carried the same message across various sizes and requirements.

The EPDM Roofing Association (ERA) asked if I could design a PowerPoint template that association members could use for presentations both internally and externally.

Scout Services, a advertiser at RoofersCoffeeShop.com, wanted to shake up their ad. Brainstorming, I came up with the visual concept for the ad and landing page for the “Permits Got You Down?” campaign. It is important to make sure the visual design of the ad, social media image, etc. matches the graphics on the landing page to ensure the potential lead can easily know they are on the right page. It is also important to make sure the landing page is responsive design, as more audiences will be filling out the form on their mobile device.

The EPDM Roofing Association wanted to get a better handle on the state of their digital presence. Pulling data and analytics from Google and various social channels, we were able to show trends with the website, blog and social media. These provide a baseline now to show comparisons in the future and determine if paid marketing efforts need to be applied in the future.

This graphic was part of a larger promotional campaign to encourage current website users and future ones to interact with the RoofersCoffeeShop.com, highlighting different ways to receive information and how to be more integrated into the RCS community.

I created different versions of the cover graphic to fit the various social media outlets and to be a banner on the home page.